BRABO
The culture. Bold scenes, creative ambition and recognition give the brand its meaning.
The brand takes the stageMake them
Make them
say BRABO.
They call it crazy. We call it BRABO. A culture of bold scenes, creation and recognition.
BRABZ + ARENA · IN PREPARATIONEvery name has a purpose.
BRABZ
The token in development. A future foundation for the project; use BRABZ when discussing the token and its proposed uses.
BRABO Arena
The arena for that culture. Ten production concepts put creativity and people in the spotlight.
Recognizable. Effortlessly.
Use the wordmark to introduce the brand. The symbol works for avatars, details and smaller spaces. These are light marks on dark backgrounds, designed for dark compositions.
Recommended clear space: leave at least ¼ of the symbol's height around it; for the wordmark, use ½ of the B's height. Keep proportions intact and the background uncluttered. Scale down only while the mark remains legible. Do not stretch, tilt or add effects.
This kit contains PNG images, not vector files. Check resolution before printing at large sizes. Keep this HTML with the images to open the guide offline. Your browser's print option can save it as a PDF.
One BRABO cover serves both languages. It carries a bilingual preparation status; brabo-capa.png and brabo-capa-pt.png are the same artwork. The clean B symbol is the primary avatar. The earlier metal sculpture is an archived prototype in archive/hero-premium.png, not the current avatar.
Impact you can read.
A bold editorial identity. Cool chalk and black create the contrast; silver supports the composition and a restrained vermilion marks key moments. Oversized type, open space and a monumental BRABO flag lead the campaign.
Cool chalk
#EEF0F2Black
#101113Silver
#B9C2CDVermilion
#E64632Use black on cool chalk for reading. Keep vermilion restrained and away from long body copy. Silver supports the layout. Show missions as open editorial scenes, without decorative card frames.
Barlow Condensed + Geist
Your moment.
All eyes on you.
Headlines: Barlow Condensed 700–800Body: Geist 400–500
Headlines are bold, short and uppercase. Body copy uses plain language with room to breathe. Start with a 16 px body size and 1.6 line height for digital materials.
The guide loads local fonts from the adjacent fonts folder, with Arial as a fallback. Keep that folder alongside media-kit for the intended offline typography.
Attitude. Fewer words.
Speak to the person. Use verbs, short sentences and everyday words. Strength comes from the idea, the presence and the quality of what we show.
Main campaign line
Make them say BRABO.
For openings, campaigns and standout visuals.
Manifesto
They call it crazy.
We call it BRABO.
A statement of creative ambition. The boldness comes from the concept and the production, not from rewarding risk.
Three messages to adapt.
Got presence?
There's room for you.
Create a scene people want to see. Discover the culture behind BRABO.
IN PREPARATIONThe next scene
could be yours.
Ten concepts. One identity. Explore BRABO Arena and imagine your next moment.
CONCEPTS IN PREPARATIONYour world.
In your hand.
We want to bring balances, challenges and benefits into one app. Store integrations are also part of the plan.
PLANNED · NOT YET AVAILABLEBig ambition. Clear words.
What is in preparation
BRABZ has not launched. The code defines a supply of 420 billion units, with no additional issuance.
Arena presents production concepts. Event applications, dates, rules and rewards are still to be confirmed.
What is a future plan
The app, benefits and integrations with stores and services are development plans. No app is available and no commercial partners are confirmed.
Use “we plan” and “we want to build” when presenting this direction.
- Put the moment and experience first. Do not associate buying the token with wealth, price appreciation or guaranteed returns.
- Present concepts as concepts. Campaign images illustrate the creative direction; they do not document completed events.
- Do not announce productions, prizes or partnerships before they are confirmed. Specialized activities belong with professional teams in suitable locations.
- BRABO is independent. Do not present BNB Chain or Binance as sponsors or endorsers.